Franz Boas
Franz Boas was one of the principal founders of modern American Anthropology and Ethnology. He was born in Minden, Germany, west of Hannover, and studied physics, geography, and geology at various universities, finishing his Ph.D. in Kiel in 1881. In the holistic tradition established by Franz Boas in the USA at the beginning of the twentieth century, anthropology was conceived as comprising four subfields: archaeology, physical (now `biological') anthropology, linguistics (now `linguistic anthropology'), and ethnology (now `sociocultural anthropology'). Boas contributed to all four of his named branches of anthropology, in studies ranging from racial classification to linguistic description focusing primarily on the languages and the peoples of northwestern U.S. and Canada. In his `Introduction' to the Handbook (1911), Boas provided an overview of the grammatical categories and linguistic units necessary for the analysis of American Indian languages and argued against overgeneralizations that would obscure differences across languages. He identified the sentence (as opposed to the word) as the unit for the expression of ideas, and listed a number of grammatical categories that are likely to be found in all languages, while pointing out that the material content of words (the meaning of lexical items) is language specific and that languages classify reality differently.
Edward Sapir
Edward Sapir (1884–1939) was a German-born American anthropologist-linguist and a leader in American structural linguistics. His name is borrowed in what is now called the Sapir–Whorf hypothesis. He was a highly influential figure in American linguistics, influencing several generations of linguists across several schools of the discipline. His linguistic interests proved to be much broader. In the next two years he took up studies of the Wishram and Takelma languages of Native Americans in southwestern Oregon. In 1909 he received his Ph.D. in anthropology, just emerging as a new field of study.
Linguistic relativity is a general term used to refer to various hypotheses or positions about the relationship between language and culture. For Sapir, linguistic relativity was a way of articulating what he saw as the struggle between the individual and society. In order to communicate their unique experiences, individuals need to rely on a public code over which they have little control.
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