Is a qualitative method aimed to learn and understand cultural phenomena which reflect the knowledge and system of meanings guiding the life of a cultural group, but revealing more of basic processes because more out of awareness, less subject to overlay by rationalization. Some anthropologists have seen language, and hence linguistics, as basic to a science of man because it provides a link between the biological and sociocultural levels. Some have seen in modern linguistic methodology a model or harbinger of a general methodology for studying the structure of human behavior.
The Ethnography of communication (EOC) is a method of discourse analysis in linguistics, which draws on the anthropological field of ethnography. Unlike ethnography proper, though, it takes both language and culture to be constitutive as well as constructive.
The meaning and understanding of the presence or absence of speech within different communities will vary. Local cultural patterns and norms must be understood for analysis and interpretation of the appropriateness of speech acts situated within specific communities.
Thus, “the statement that talk is not anywhere valued equally in all social contexts suggests a research strategy for discovering and describing cultural or subcultural differences in the value of speaking.